Project Timeline

brand identity

Jan 21, 2021

Product Packaging

Mar 30, 2021

Website Development

Apr 30, 2021

Amazon Channel

May 30, 2021

Brand Identity

[ Completion date: Jan 21, 2021 ]

brand name

- product name

• Narrowed list of potential names
• Pros/Cons of each name
• Final Decision Meeting

- Trademark screening

• Federal trademark check
• State checks
• Common law usage
• Web screenings

- domain screening

• Screening for dot-com availability
• Can also search the availability of social media handles, app names, and Certificate of Label Approvals (COLA)

- linguistics screening

• Screening for hard-to-say, or culturally irrelevant names 

- TARGET MARKET RESEARCH & ANALYSIS

• Usually 20-40 hours, but cut down to 10
• Screening to see if name resonates with target market

pRODUCT name

- product name

• Narrowed list of potential names
• Pros/Cons of each name
• Final Decision Meeting

- Trademark screening

• Federal trademark check
• State checks
• Common law usage
• Web screenings

- linguistics screening

• Screening for hard-to-say, or culturally irrelevant names 

- TARGET MARKET RESEARCH & ANALYSIS

• Usually 20-40 hours, but cut down to 10
• Screening to see if name resonates with target market

Brand color palette

bRAND font selection

bRAND gUIDELINE

- BRAND FONT

• Narrowed list of potential names
• Pros/Cons of each name
• Final Decision Meeting

BRAND LOGO design

- Two revisions

YOUR INVESTMENT:

$7850

Research, Management, & Meetings

YOUR INVESTMENT:

$1500

Product Packaging Design

[ Completion date: Mar 30, 2021 ]

Product label design

- Competitor research

- Product copy

- imagery placement

- material selection

- completed design

Product packaging design

- Competitor research

- Product copy

- imagery placement

- material selection

- completed design

Product inserts design

- Competitor research

- insert copy

- imagery placement

- material selection

- campaign development for returning customers

- completed design

YOUR INVESTMENT:

$7350

Research, Management, & Meetings

YOUR INVESTMENT:

$1000

Website Development

[ Completion date: Apr 30, 2021 ]

wireframe

- wireframe revisions (2)

web copy

- website copy revisions (3)

web pages

- website sitemap

- website privacy policy

- website contact page

- website buy page

- website pages revisions (3)

search engine optimization

- keyword research

- keyword optimization

- meta tags

- yoast seo install

analytics

Google Analytics Install

Google Search Console Install

Google Tag Manger Install

YOUR INVESTMENT:

$4500

Research, Management, & Meetings

YOUR INVESTMENT:

$1500

Amazon Channel

[ Completion dates vary ]

fba coordination

Jan 30, 2021

- Competitor Research

-Product cOPY

• Narrowed list of potential names
• Pros/Cons of each name
• Final Decision Meeting

upc code

Feb 15, 2021

Product photography

Apr 30, 2021

Product page design

May 15, 2021

Product page Complete

May 15, 2021

YOUR INVESTMENT:

$9000

Research, Management, & Meetings

• Cut to 5 hours

YOUR INVESTMENT:

$2000

Amazon PPC

[ May 30, 2021 ]

amazon ppc

- Competitor Research

-Product cOPY

• Narrowed list of potential names
• Pros/Cons of each name
• Final Decision Meeting

YOUR INVESTMENT:

$3000

TOTAL PROJECT INVESTMENT:

$37,500