Collector of Experiences.
The world of technology and people’s habits are constantly changing. Through Calah’s experiences at various sized companies and agencies, she realized how often big strategic decisions were being made in the business based primarily off little more than intuition. With the right infrastructure in place, she knew there was a better way to help make these decisions using actionable data and empirical evidence.
During her time at Stanford University, Calah studied how humans work (both mind and body) at the most fundamental level. In previous positions, she had have been a Marketing Director and a Marketing Analyst. Since discovering how many companies can benefit from updating their marketing approach, and how seemingly little tweaks can make big impacts on their bottom line, I decided to devote my life to helping companies unlock their potential.
Calah runs Archera, a Boston-based marketing consultancy.
Calah’s mission: to change the way we approach marketing: data-driven, based off of current psychology research and technology behaviors.
Calah’s marketing strategies are compelled by the latest research and data-backed methods. She guides clients to make decisions that will ultimately lead to the greatest ROI and improve their bottom line.
Calah is available for both on-site and remote consultations. When not advancing the world of marketing, you can find her planning international adventures or riding motorcycles.